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McMASTER ATHLETICS READY TO “BE LIKE MIKE”

McMaster’s Department of Athletics and Recreation will be entering very elite company as part of its recent agreement with Nike. The agreement will be serviced through local distributor T. Litzen Sports and ensures that McMaster University will be one of only five schools in North America with the right to wear Jordan Brand basketball uniforms and sell Jordan brand apparel. This is the first such deal for NIKE in Canada.

Director of Athletics And Recreation Jeff Giles is thrilled to associate the McMaster brand with the marketing juggernaut and international icon that is Michael Jordan. "Our coaches and team members are very pleased with the product and our fans will be able to show their true colors in the merchandise of a true sports phenomenon,” Giles said. “This partnership will allow us to offer what today’s Marauder fan wants and I truly appreciate the hard work of T.Litzen Sports, to make it a reality for us."

“We look forward to working with McMaster and taking our existing relationship to a whole new level” commented Ken Kennedy, Managing Partner of T. Litzen Sports. “McMaster is in the process of reinventing the role of University Athletics and Recreation and this is something that T. Litzen is very excited to be a part of.”

Nike, Jordan and McMaster

McMaster Director of Athletics and Recreation, Jeff Giles, is pleased to announce that McMaster and NIKE have entered into a five-year partnership beginning in the 2012-2013 academic year that will provide exclusive footwear, apparel, and equipment coverage for many of the Marauders sports programs including football and basketball. The agreement will be serviced through local distributor T. Litzen Sports and is the first such deal for NIKE in Canada.

The agreement ensures that McMaster teams will be outfitted from "head to toe" in Nike uniforms, including practice and travel gear, as well as utilizing Nike equipment for all sports.

“The agreement with Nike is important for everyone associated with the McMaster family," Giles said. "Our coaches and team members are very pleased with the quality of the Nike product and our fans will be able to show their true colors. This partnership is indicative of the respect Marauder Athletics is earning in a highly competitive marketplace and I truly appreciate the hard work of T.Litzen Sports, to make it a reality for us."

“We look forward to working with McMaster and taking our existing relationship to a whole new level” commented Ken Kennedy, Managing Partner of T. Litzen Sports. “McMaster is in the process of reinventing the role of University Athletics and Recreation and this is something that T. Litzen is very excited to be a part of.”

The multi-year agreement will not only associate McMaster Athletics and Recreation with one of the world’s most iconic brands, but will set an exciting new standard for financial investment by a corporate partner. “The value of this agreement is very substantial,” adds Giles. “In terms of investment and brand power, this is ground-breaking and I am absolutely thrilled that we are reaching such lofty heights with regard to attracting world-class partners.

Nike, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.