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Wednesday, February 8, 2012

McMASTER ATHLETICS READY TO “BE LIKE MIKE”

McMaster’s Department of Athletics and Recreation will be entering very elite company as part of its recent agreement with Nike. The agreement will be serviced through local distributor T. Litzen Sports and ensures that McMaster University will be one of only five schools in North America with the right to wear Jordan Brand basketball uniforms and sell Jordan brand apparel. This is the first such deal for NIKE in Canada.

Director of Athletics And Recreation Jeff Giles is thrilled to associate the McMaster brand with the marketing juggernaut and international icon that is Michael Jordan. "Our coaches and team members are very pleased with the product and our fans will be able to show their true colors in the merchandise of a true sports phenomenon,” Giles said. “This partnership will allow us to offer what today’s Marauder fan wants and I truly appreciate the hard work of T.Litzen Sports, to make it a reality for us."

“We look forward to working with McMaster and taking our existing relationship to a whole new level” commented Ken Kennedy, Managing Partner of T. Litzen Sports. “McMaster is in the process of reinventing the role of University Athletics and Recreation and this is something that T. Litzen is very excited to be a part of.”

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